Senior Digital CRM Strategist

Vacancy details
Product Management
Product Manager
Senior
Bulgaria, 
Croatia, 
Poland, 
Portugal, 
Spain
Remote

Make retail great again through the power of technology! Intellias helps retailers provide consistent and customer-centric shopping experiences across all channels with disruptive retail tech solutions. Get on board and make your own contribution to the industry!

What project we have for you

Senior Specialist (eCRM focused, Cross-channel expertise)

Drive a comprehensive and consistent approach across all markets to ensure a meaningful sequence of eCRM communications for consumers. Focus on orchestrating CRM across key outbound channels while ensuring alignment with broader digital channel coordination, including media and website personalization for data-driven audience segmentation and activation.

What you will do

  • Lead eCRM sequencing across key programs for a structured consumer journey. Short-term objectives include ensuring proper Gen4 lifecycle campaigns and ad hoc initiatives (sticks and device transition).
  • Help achieve the next step for JTI first-party data activation strategy and the collaboration between different key digital channels, focusing on CRM’s role in cross-channel activation.
  • Support market governance and eCRM strategy market deployment by ensuring structured coordination between HQ and local markets, aligning efforts, and maintaining consistency in execution.

What you need for this

  • 6-10 years in CRM, digital media, or cross-channel activation.
  • Expertise in CRM strategy and first-party data activation in digital. Hands-on experience with CDP and Marketing Automation (MA), Adobe Campaign experience preferred. Solid experience to deploy eCRM campaigns and strategy in markets.
  • Strong stakeholder management and ability to align teams with problem-solving ability. Very good interpersonal skills as well as ability to act as facilitator of information between HQ and markets. 

What it’s like to work at Intellias

At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That’s why we offer a range of benefits that support your well-being and charge your professional growth.
We are committed to fostering equity, diversity, and inclusion as an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, age, gender, nationality, disability, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.
We welcome and celebrate the uniqueness of every individual. Join Intellias for a career where your perspectives and contributions are vital to our shared success.

Skills

CRM
Marketing

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