Paid Media Specialist

Meet your recruiter Jeison Arturo Rios Castano

jeison.rioscastano@intel...

https://www.linkedin.com...

Vacancy details

Sales and Marketing

Global Digital Marketing Specialist

Senior

Bulgaria,

Colombia,

Croatia,

Poland,

Portugal,

Spain,

Ukraine

Remote

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We are looking for an experienced and hands-on digital marketing paid media specialist to support our Global Digital Marketing team. Your responsibilities will be to set up and maintain multiple Google Ads (paid search, display, discovery, performance max etc), Facebook, Instagram, Twitter & Programmatic campaigns Globally. This individual should have 7+ years of experience and a full understanding of the digital media landscape. This position requires a dedicated team player with a high level of collaboration, organization, analytical, and communication skills all while maintaining a positive attitude.

What project we have for you

We are seeking a skilled and detail-oriented Digital Marketing Paid Media Specialist to drive the success of our global paid media initiatives. This role will play a key part in planning, executing, optimizing, and analyzing digital advertising campaigns across multiple platforms, including Google, Meta, Twitter, and Programmatic channels.

What you will do

Develop local/global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic)
Set up and maintain multiple PPC campaigns including writing ads, design campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend
Take on the subject matter expert role in paid media – provide recommendations and best practices towards framing new campaign and optimizing live ones to achieve the best results and ROI on paid investment
Setup, maintain and optimize digital campaigns, with regular reporting of performance against goals
Create and manage remarketing, look-a-like and other custom audiences across all paid media platforms
Own the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIs
Regularly test and implement of advanced approaches and tactics related to platform management, campaign targeting or budget optimization.
Implement A/B and multivariate testing of ad copies and landing pages
Report cross-platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio
Leverage in-house reporting systems and analytical tools to take a data-driven approach to analyze, optimize and improve campaign performance
Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns
Analyze website traffic and offer insights for improving campaigns
Complete keyword and competitor research

What you need for this

At least 4 years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns.
3+ years setting up and maintaining Google Ads, Meta and Programmatic campaigns.
3+ years of experience working with Google Analytics and Google Tag Manager. Certification is a plus.
Experience targeting niche audiences and decision makers in very different markets is essential
Excellent problem-solving skills. You have experience delivering results and know how to plan and execute accordingly.
A driven and self-starting personality. You have a hunger for continuously self-improvement and development as you grow in this role and with our business.
Strong reporting analytical skills, both quantitative and qualitative
Passion for performance/growth marketing
Salesforce and Marketing Cloud experience is a plus, but not required
Desire to learn and scale into new advertising platforms and strategies
Excellent level of English, both written and spoken

What it’s like to work at Intellias

At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That’s why we offer a range of benefits that support your well-being and charge your professional growth.
We are committed to fostering equity, diversity, and inclusion as an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, age, gender, nationality, disability, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.
We welcome and celebrate the uniqueness of every individual. Join Intellias for a career where your perspectives and contributions are vital to our shared success.