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We are looking for a strategic and data-driven Digital Marketing Analyst to join our Global Digital Marketing team. The ideal candidate will bring both analytical expertise and practical experience with global digital campaign execution. This role will help shape and scale our Customer digital marketing measurement frameworks, dashboards, and AI-driven reporting tools across regions (LATAM, APAC, EAME).
You will work cross-functionally with global and local marketing teams, media agencies, and data/IT teams to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.
To be successful as a Digital Marketing Analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team – a real team player!
1. Strategic Analytics Leadership:
Develop and implement Global Digital Marketing Analytics & Data Strategy & Roadmap
Identify and capitalize on emerging digital marketing trends and technologies
Provide strategic insights to inform and enhance global digital marketing initiatives
Engage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases
2. Advanced Data Analysis and Visualization:
Conduct in-depth analysis of customer behavior, marketing performance, and web analytics
Create sophisticated dashboards and data visualizations to communicate complex insights
Develop and optimize attribution models to accurately measure campaign effectiveness
Create campaign and website performance reports
3. Campaign Optimization and Performance Measurement:
Design and implement robust measurement strategies for digital campaigns and web properties, including tag management
Lead A/B testing initiatives and provide data-driven recommendations for optimization
Review and test campaigns, analyzing key metrics to identify opportunities for performance improvement
4. Cross-functional Collaboration and Communication:
Present analytical findings and strategic recommendations to colleagues, senior managers, and clients
Lead global initiatives to educate business teams in interpreting and using analytics
Identify data/system challenges and requirements to improve speed to insight and action
5. Technical Leadership and Innovation:
Spearhead the adoption and integration of advanced analytics tools and methodologies
Lead the transition to and full utilization of GA4 and other next-generation analytics platforms
Explore and implement machine learning and AI applications in marketing analytics
Will be a plus:
At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That’s why we offer a range of benefits that support your well-being and charge your professional growth.
We are committed to fostering equity, diversity, and inclusion as an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, age, gender, nationality, disability, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.
We welcome and celebrate the uniqueness of every individual. Join Intellias for a career where your perspectives and contributions are vital to our shared success.
