Real, Not Perfect: A Campaign to Celebrate Our People 

“Engineering by people”. That’s how we describe Intellias. “Engineering” represents the cutting-edge technology we create for clients around the world, while the “people” part is about all of us. About people who are not perfect. Who are curious, diverse, and unique—and who excel at creating outstanding digital solutions while staying true to themselves. This spirit is at the heart of our latest campaign, Real, Not Perfect. Here’s a look behind its creation. 

The core message of our campaign is simple: don’t try to be perfect—just be real. And what’s the best way to show that? After some brainstorming, we came up with an elegant solution: disposable cameras. Once a staple at weddings and events, these retro film cameras are now making a comeback as a way to slow down and capture moments as they are. 

Each camera has only 27 shots. There are no filters and no chances to delete and retake a bad photo. We bought 70 cameras and send them out to our colleagues in Poland, Portugal, Ukraine, Colombia, India, Spain, Germany, and the United Kingdom.  

We wanted authenticity over posed, polished images, so we gave participants full creative freedom. Still, we prepared a short how-to explainer, because handling a disposable camera can feel unfamiliar to people used to smartphones.  

We asked our colleagues to simply be themselves—to share snippets of their workdays, hobbies, pets, cities, meals, or whatever mattered to them. Our people became our content creators, strengthening a sense of community as they exchanged tips, supported each other, and bonded over the campaign.  

Two weeks later, we gathered almost 2,000 perfectly imperfect photos from around the world. In the images, we saw people having good days and bad days. Sharing snacks with their dogs. Working with laptops on their knees. Hiding messy rooms behind Teams backgrounds. Getting nervous before deadlines, celebrating successes, being real. We combined these photos into our manifesto of realness, showing how great technologies are made by ordinary people.  

The results were truly outstanding. Our video reached around four million views. Colleagues kept sharing photos and capturing authentic moments. Real, Not Perfect became a catchphrase for our team. And we did it all by just being ourselves. Feel like you’d be a good fit for our real-not-perfect team? See our vacancies—we’d be happy to welcome you at Intellias!