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We are looking for a Data Strategy Subject Matter Expert (SME) to define and drive the data strategy foundation for a next-generation AI-powered Omnichannel Engagement ecosystem.
This role will serve as the bridge between business strategy, marketing operations, customer engagement, analytics, and technology teams to ensure that data becomes a strategic asset enabling personalized, intelligent, and measurable customer engagement across the healthcare ecosystem.
What project we have for you
The organization is building an AI-enabled engagement platform designed to orchestrate customer interactions, content, campaigns, and recommendations across multiple channels.
The Data Strategy SME will establish the data vision, governance framework, activation strategy, and information architecture required to power customer intelligence, AI-driven decisioning, advanced analytics, and omnichannel engagement capabilities.
What you will do
- Define and own the Data Strategy for the Omnichannel Engagement transformation
- Assess current-state data capabilities, assets, quality, governance, and activation maturity
- Develop future-state data vision aligned with the AI-enabled Omnichannel North Star
- Define Customer 360 and Engagement Intelligence data models
- Identify critical data domains, integration priorities, and data product opportunities
- Partner with Data Architects and Engineering teams to establish scalable data foundations
- Define governance, metadata, quality, stewardship, and master data management approaches
- Enable AI, analytics, personalization, and next-best-action use cases through data readiness
- Establish KPI frameworks and measurement strategies to track business outcomes and engagement effectiveness
- Support technology evaluation and future-state MarTech/Data ecosystem decisions
- Advise executive leadership on data investment priorities, risks, and transformation opportunities
- Contribute to the creation of the multi-year Data & AI roadmap
What you need for this
- 10+ years of experience in Data Strategy, Data Management, Marketing Data, Customer Data Platforms, or Enterprise Analytics
- Deep understanding of customer, marketing, engagement, and commercial data domains
- Experience defining enterprise data strategies and target-state data architectures
- Strong understanding of Customer 360, Customer Intelligence, CDP, CRM, and Omnichannel ecosystems
- Experience supporting AI, Machine Learning, or advanced analytics initiatives
- Ability to translate business goals into data capabilities and execution roadmaps
- Experience working across business, product, analytics, and technology teams
- Strong executive communication and stakeholder management skills
- Bachelor’s degree required
Will be a plus:
- Healthcare, Pharma, MedTech, or Life Sciences experience
- Experience with Salesforce, Adobe Experience Cloud, Databricks, Snowflake, Azure, AWS, or Google Cloud
- Familiarity with HCP engagement data and healthcare marketing ecosystems
- Knowledge of data governance and healthcare compliance requirements
- Advanced degree in Data, Analytics, Information Management, or related discipline
What it’s like to work at Intellias
At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That’s why we offer a range of benefits that support your well-being and charge your professional growth.
We are committed to fostering equity, diversity, and inclusion as an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, age, gender, nationality, disability, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.
We welcome and celebrate the uniqueness of every individual. Join Intellias for a career where your perspectives and contributions are vital to our shared success.
