Global ABM Campaign Specialist

• Help build and operationalize the global ABM strategy across regions, verticals, and target accounts. 

• Develop and continuously improve the Intellias ABM playbook, creating scalable 1:one, 1:many and 1:few programs.

• Build, segment, and refine target account lists using firmographic, technographic, intent, engagement, and sales intelligence data. 

• Partner with vertical marketing leaders to execute full-funnel campaigns across email, paid media, field events, direct mail, content, and personalized web experiences. 

• Research priority accounts, buying groups, business challenges, and market signals to identify relevant engagement opportunities. 

• Collaborate with Sales, SDRs, and Partnerships to align target accounts, messaging, outreach, events, campaign priorities, and follow-up. 

• Test and optimize ABM plays, including personalized landing pages, account-specific content, executive outreach, event activation, and digital campaigns. 

• Work with Revenue Operations to measure account engagement, meetings, opportunities, pipeline, and revenue contribution. 

• Bring forward bold ideas and challenge existing approaches. 

AI Is Part of the Job 

AI fluency is a core requirement. You will use AI every day to accelerate account and industry research, identify campaign angles, develop personalized content, generate campaign variants, analyze performance, and automate recurring workflows. 

What Success Looks Like 

During your first year, you will help: 

• Establish a repeatable global ABM operating model that generates qualified pipeline.

• Launch coordinated ABM programs across priority verticals and regions. 

• Improve alignment between Marketing, Sales, and SDR teams around target accounts and buying groups. 

• Create clear visibility from account engagement through meetings, opportunities, and pipeline. 

• Build a library of proven ABM plays that can be adapted and scaled globally. 

• 2-4 years of experience in ABM, B2B demand generation, growth marketing, integrated campaigns, field events, or performance marketing. 

• Experience in enterprise technology, SaaS, software development, IT services, or another complex B2B environment. 

• Hands-on experience building and optimizing multichannel campaigns that contribute to engagement, opportunities, and pipeline. 

• Understanding of 1:one, 1:many and 1:few ABM motions, account selection, segmentation, buying groups, personalization, and sales activation. 

• Experience collaborating with Marketing, Sales, and SDR teams around shared commercial outcomes. 

• Strong project- and time-management skills.

• Professional fluency in English and confidence working with international teams and senior stakeholders. 

• A bachelor’s degree in Marketing, Business, Communications, Engineering, Data Science, or a related field.

Global Demand Gen Operating Code: 

• Deep GTM fluency. You speak the language of revenue, and you know how to make a sales team want to work with you. Good enablement beats good ideas.  

• Builder DNA. You create structure where none exists, design repeatable plays, and get energy from going 0 → 1.  

• Bias to results. You think in touchpoints, meetings, opportunities, and revenue, and you’re comfortable owning a number alongside the sales team. 

• Ownership without ego. You take responsibility for outcomes and collaborate openly across teams, regions, and functions.